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Bangla "comment → inbox" auto-DM for Facebook & Instagram sellers

6/10

Source post on X ↗

Product
Reachlee
Revenue proof
Founder's post on X
Tags
bangladesh facebook instagram automation ecommerce bkash

Date: 2026-11-01 · Playbook: copy what already works · Copied product: Reachlee

Source post: @TusharKapil003 on X

One-line summary: a cheap, rule-based tool that instantly replies to every "price?" / "details?" comment on a Facebook Page or Instagram post (including ads) and sends the price, photos and an order link to the commenter's inbox. Paid in taka via bKash.

What it is

Reachlee is an Instagram and Facebook "comment-to-DM" tool. Its features:

  • Someone comments a keyword. Reachlee replies publicly under the comment and sends a DM with the link.
  • Other automations: story replies to DM, DM keyword auto-replies, follow-gated links ("Growth Gate"), and email capture inside the DM.
  • Tracked links, a unified inbox, scheduled DMs, a follow-up nudge, and a link-in-bio page.
  • It runs on Meta's official Graph API and calls itself a "Meta-Verified Tech Provider".
  • Source: reachlee.co.

It's a stripped-down, flat-price ManyChat. It's boring, simple, and one developer can build the core of it.

Revenue evidence

  • Founder's X post: @TusharKapil003, 22 Oct 2026. The text says "My SaaS just crossed $2,000 MRR ✨ … 20% of the way to $10K MRR" (72 likes, about 1.9K views when checked).
    • The screenshot is a Dodo Payments "Current MRR" card reading $2,001.31, marked "↑ 2466% vs Oct 20, 2025 – Apr 21, 2026: $78.00".
    • The chart runs from Apr 20–26 to Oct 19–25. It stays flat near $100 until about August, then climbs steeply to $2K. The card carries a "Dodo Payments ✓ Verified" footer.
    • His bio reads "Building @ReachleeHQ ($2K/m)".
    • An earlier post on 18 Oct 2026 said $1,900 MRR (90 likes, about 4.6K views).
  • Independent check, TrustMRR: revenue is verified with a DodoPayment API key. The page showed these figures, last updated 1 Nov 2026:
    • $1,896 MRR and $1,667 in the last 30 days
    • $3,323 all-time and 210 active subscriptions
    • +36% month on month and a 90% profit margin
  • Implied ARPU (my calculation): about $9 per subscriber ($1,896 ÷ 210), which matches the $9 Pro plan.
  • Caveat: this is small and young. All-time revenue is only about 1.75× current MRR, so most of it arrived in the last 2–3 months. Churn isn't public.

Traffic (free signals standing in for Ahrefs, which isn't connected)

Similarweb, Sept 2026 (estimates):

  • Global rank #447,179; #35,162 in India.
  • Traffic +209.9% on the previous month. Similarweb's free page doesn't show the visit count, so the number of visits is unknown.
  • Countries: India 59.8%, US 21.1%, Nigeria 12.5%, Germany 6.2%.
  • Channels: Direct 40.4% is the top source, then organic search, then organic social. Search traffic splits 88% organic and 12% paid.
  • 39 ranking keywords, e.g. "auto dm" and "instagram auto dm".
  • Engagement: bounce 21%, 10 pages per visit, 5:02 average visit. These look like logged-in app usage counted as visits (my inference).

Ahrefs Domain Rating 8/100, as shown on TrustMRR. That's a very weak backlink profile, so growth so far is not from SEO.

Self-reported on its homepage: "900+ creators & businesses", "44,000+ DMs sent", "61,000+ triggers processed" (unverified).

Reviews: the homepage has only its own testimonials, rated "5/5 from our customers". I didn't check G2, Trustpilot or Product Hunt, so third-party review counts are unknown.

Read: a tiny site growing through X build-in-public posts and India-heavy word of mouth, not SEO yet.

Pricing (Reachlee, from its homepage)

Plan Price What you get
Free $0 1 IG account, 1,000 DMs/month, 100 contacts, 10 leads, Reachlee branding
Pro $9/month 3 accounts, unlimited DMs/contacts/leads, Facebook Pages, follow-up nudge, Growth Gate, scheduled DMs
Growth $14/month Pro + AI replies to DMs/comments, 1,000 AI credits
Business $29/month 10 accounts, 5 seats, 2,500 AI credits, Google Sheets, Meta Ads audience export

Competitors

Global

  • ManyChat: Essential $14, Pro $29 (annual) or $39 (monthly) with 2,500 active contacts and overage charges, Business $69, Advanced $139.
  • LinkDM: free for 1,000 DMs; Pro $19/month for 25K DMs; Platinum+ $99.
  • InstantDM: free for 500 DMs; Legend Pro $9.99/month billed yearly.
  • Chatfuel: from $23.99/month.
  • Free built-in option: Meta Business Suite's own inbox automations include comment-to-message automation.

Bangladesh The local market is already busy, mostly with AI "sales agent" products:

  • Sellzy: Bangladeshi AI sales agent with comment → public reply + price DM. From ৳3,600/month ("early bird"), 20K messages.
  • Fcomation: AI Messenger/IG agent with courier booking. ৳1,990/month billed annually, 2,500 AI conversations.
  • Sells Pilot: free for 100 conversations, then prepaid per conversation, topped up with bKash or SSLCommerz. Includes a free shop website.
  • SalesChat AI by NextCore BD: $25–179/month, pays via bKash, Nagad or Rocket. Includes comment automation.
  • BotSailor, XeroChat and ChatPion: comment auto-reply and private reply. XeroChat and ChatPion are sold as white-label scripts by Xerone IT. That Xerone IT is a Bangladeshi company is my belief, unverified.

Bangladesh / Soikat angle

  • The pain is huge and specific. Bangladeshi Facebook commerce runs on "price?" / "দাম কত?" / "inbox please" comments under posts and boosted ads. There are about 200,000–250,000 active Facebook-commerce sellers (BSS, Jagonews). Sellers who miss these comments lose orders.
  • Where it fits: local tools are priced either as ৳2,000–3,600+/month AI agents or as dollar-priced global tools. The opening is a non-AI, rule-based, Bangla-first "price DM" tool at ৳299–699/month, paid by bKash. It has low running costs because no LLM is needed, and it's honest about what it does. AI can come later as an add-on.
  • It reuses Soikat's assets:
    • Hotel booking engine: resorts get "comment 'rate' → DM with room rates + booking link" on Cox's Bazar and Sylhet posts. This is a ready vertical and an upsell into the booking engine.
    • Job board: employers get "comment 'apply' → DM with the job link".
    • Staticly: the DM's order or link-in-bio page can be a Staticly page.
  • Language detail: keyword matching must handle Bangla, Banglish and English variants (dam koto / দাম / price / pp / inbox), and Bangla digits.

2-week MVP scope (Facebook Pages first, Instagram second)

Features

  1. Login with Facebook and connect a Page, plus its linked IG professional account if there is one. Ask for minimal permissions: pages_show_list, pages_read_engagement, pages_manage_metadata, pages_messaging, pages_manage_engagement (to reply to comments), and instagram_business_basic + instagram_business_manage_comments for IG private replies. Confirm the exact permission list in Meta's docs.
  2. Rules: choose all posts or specific posts/ads, and a keyword set. Ship a Bangla/Banglish "price" preset plus custom keywords. Each rule has a public reply text (randomised variants to avoid looking spammy) and a private reply (DM) with text, an image, and a link button.
  3. Webhook pipeline: comment event → match rule → public reply + one private reply per comment, within 7 days (Meta's limits for Messenger and Instagram). Store a log row for each comment.
  4. DM keyword auto-replies inside the 24-hour window. Lead capture: the bot asks for name, phone and address, saves them as an order lead, and exports to CSV or Google Sheets.
  5. Dashboard: comments caught, DMs sent, link clicks through a tracked short link, leads.
  6. Billing: Free (1 Page, 300 DMs/month, watermark line) and paid plans. Version 0 uses manual bKash Send Money + transaction ID with admin approval. Version 1 uses bKash tokenized (agreement) checkout (bKash developer portal), once a merchant account (trade licence) is in place.

Stack

  • Next.js (App Router, TypeScript) for the dashboard.
  • Webhook receiver on Cloudflare Workers, acknowledging fast and pushing to Cloudflare Queues. A consumer Worker calls the Graph API.
  • Postgres on Neon or Supabase with Drizzle.
  • Short links on a Worker with KV/D1.
  • Resend for email.

Data model: users, pages (encrypted page token, ig_id), rules (page_id, scope, keywords[], public_replies[], dm_payload, active), comment_events (comment_id unique, post_id, from_id, text, matched_rule, replied_at, dm_sent_at, status/error), contacts, leads, links / clicks, subscriptions / payments (bkash trx_id).

Milestones

  • D1–2: Meta app in dev mode, Page connect, webhook subscription, and comments arriving on a test Page.
  • D3–5: rule engine with Bangla/Banglish matcher, public reply and private reply, idempotency (one DM per comment), retry and back-off.
  • D6–7: DM keyword replies, lead-capture flow, CSV/Sheets export.
  • D8–9: dashboard plus tracked links. Instagram private replies.
  • D10: plans, quotas, manual bKash flow, admin. Privacy policy, data-deletion URL and terms.
  • D11–12: screencasts and submit App Review. Business Verification needs a trade licence or business registration plus an address or tax document (Meta docs).
  • D13–14: onboard 10 seller Pages and resorts, added as app testers until Advanced Access is granted.

Launch plan

  1. Ads first.
    • Make a 15-second Bangla demo Reel: "comment 'দাম' and see the inbox fill itself".
    • Run Facebook/IG ads aimed at Page admins and f-commerce interests. Test at about ৳500/day. Facebook CPCs in BD may be around ৳2–15 (my earlier estimate, unverified; I could not confirm it on ngital).
    • Use the product itself on the ad: commenters get the signup link by DM (dogfooding).
  2. SEO.
    • Write Bangla and English pages: "ফেসবুক কমেন্ট অটো রিপ্লাই", "facebook comment auto inbox", "manychat alternative bangladesh", "bkash e manychat".
    • Add a free "comment reply template generator" tool page.
    • Copy Reachlee's comparison and "ManyChat pricing" guide pages.
  3. Faceless YouTube. Bangla screen-recorded tutorials: setting up auto-reply for boosted posts, the "price inbox" trick, resort booking via comment.
  4. Affiliates. 30% recurring for f-commerce trainers, Facebook-group admins and ad agencies. Agencies also get a multi-Page plan.

Risks

  • Meta dependency. App Review or Business Verification can be rejected or delayed. API and policy changes can break the product. If customers spam DMs, their Pages get flagged.
  • A free alternative from Meta. Business Suite already offers comment-to-message automations. My value has to be bulk rules across all posts and ads, Bangla keyword matching, leads/orders and analytics.
  • Crowded locally. Sellzy, Fcomation, Sells Pilot, SalesChat, BotSailor/XeroChat and ChatPion are already there. Differentiation rests on price, simplicity and the hotel/job verticals.
  • Low ARPU. At about ৳300–700/month, reaching meaningful MRR needs hundreds of payers. bKash recurring billing needs a merchant account and trade licence.
  • Weak proof. Reachlee's proof is small ($1.9K MRR, about 2–3 months of real revenue, churn unknown).
  • Data protection. Commenters' names and phone numbers are personal data, and Bangladesh's new data-protection law may apply (unverified). Add consent text in the DM, retention limits and a deletion flow.

Fit score: 6/10

  • For: a proven, simple product (verified about $1.9K MRR at a $9 price, +36% MoM). Buildable by one developer in 2 weeks on official APIs. An acute, daily pain point in BD Facebook commerce. Direct synergy with his hotel booking engine and job board. Near-zero running cost without AI.
  • Against: Meta App Review and Business Verification (needs a trade licence), a free Meta built-in alternative, and an already crowded BD field. Those cap the upside and make distribution, not code, the hard part.